A Closer Look At The Fortnite Black Hole
“What is the Fortnite black hole, and why should I care?” Well, firstly, that’s a pretty aggressive line of questioning, there, sir, madam or unassigned. We’re all friends, here, and Epic Games’ most recent marketing ploy, plunging the entire world of Fortnite into a black hole, is actually kind of genius. Plain and simple.
As someone who works in marketing, I can’t think of two things I love more than a good cliffhanger and the latest video games. And they just hit us with both.
Not sure what I’m talking about? Let’s look closer.
The Fortnite Black Hole
From the game to the server to the menu screen, the entire Fort Knight ecosystem has officially been sucked fallen into a virtual black hole. Go to your menu now and take a look: all you’ll find is the black vacuum of space and a single black hole in the middle. There aren’t even any menu items right now, and millions of players are completely clueless as to what happens next.
Gamers expected the massively popular online game to end its tenth season at some point soon. In order to build hype, a spectacular one-time live event within the game signaled the change. The spectacle in question? A massive asteroid which struck the map and threw the whole everything into the intergalactic trash.
Since then, the only thing remaining has been this black hole:
Fortnite’s multiple social media accounts have only posted versions of the same image in the meantime. So, what’s up? Epic Games are keeping a tight lid on the matter, at least until the game inevitably comes back online. And the shakeup isn’t completely unwarranted: Epic Games recently announced plans to add “bots” to the game for the first time. This move is expected to help lower barriers for new player entry. New matchmaking systems are expected as well, helping to funnel players with similar skills into groups, all of which are moves that will require significant downtime to implement.
So, a carefully measured “apocalypse” event? It’s well-timed. And, because the game usually rolls out new updates on a Thursday, the upcoming 17th is looking like a good unveiling opportunity.
In the meantime, however, for those of you missing your flashing colors and button bashing, there’s hope. From the title screen, featuring that cold, dead star in the blackness of space, it’s possible to enter the Konami Code. That’s right, enter the following keystrokes:
Your reward? A Space Invaders minigame featuring iconography from in-game fast-food rivals, Pizza Pit and Durrr! Burger. And it’s pretty cute, if you can set your sights lower than the fast-paced tower building, fluffy cosmetics, and colorful levels you’re used to.
For the next day or so, at least, until Epic bring us out of the Fortnite black hole, safe and sound.
For more great entertainment content, be sure to check out the rest of Duncan’s Go Go Blog Time gaming posts.